Virtual reality is where the consumer wears the headpiece to immerse in the completely different world created by computer technology. Many brands are using this technology to create a simulated environment for consumers to experience.

Augmented reality is an enhanced version of reality. The physical real-world environments are augmented with superimposed digital images over the view live directly or indirectly, thus enhancing the consumer’s current perception of reality.

Mixed reality is merging of the physical world and the virtual world, creating an environment where real-life items and holographic items coexist, in the same space at the same time. All of this is made possible through holographic images projected through the users mixed reality lenses.